The ISTA identity allows us to express our mission and purpose through visual and verbal communication. It is a set of artwork, colors, images and concepts unique to ISTA and representative of who we are and what we stand for. These guidelines detail how to use the brand assets to consistently and positively engage with our audience.
We invite you to explore these brand guidelines and implement the ISTA brand across all communication channels. This will empower ISTA to build recognition and understanding with all those who encounter our institution—scientists, students, and the local and global public. Our brand provides a clear, unified message that reflects our mission and our collective pursuit to be a catalyst for progress.
Introduction
Vision + mission
Brand attributes
ISTA’s commitment
Our audience
Tone of voice
Logo ecosystem
Logo clearspace
Logo color system
Appropriate usage
Animated logo
Divisional logos
Inspired by science
Palette + color codes
Tone-on-tone usage
Accessibility
Digital vs print colors
Printing tips
Overview
Typographic hierarchy
Headlines
Subheadline 1
Subheadline 2
Body
Custom numerals
Recommended usage
Get fonts
Overview
Best practices
Black + white photography
Diversity + inclusion
Usage with graphic elements
