ISTA DOWNLOADS - INSTRUCTIONS

When downloading any of the ISTA brand assets, keep in mind the following: 

File types: 
PDF - These files are universally accessible but are not editable files; use them for guidance, information or inspiration (but you will not be able to move pieces around).

EPS or SVG - These files originate in Illustrator and are vector artwork (made of objects, not pixels), therefore they can be scaled very large without losing any integrity. These can be placed as an image in other software (eps), used for online purposes (svg) or opened in Adobe Illustrator if you need to alter it in any way. 

PNG - These files are typically used for digital purposes and are saved with a transparent background (so you can, for example, place a white logo on a dark background). In the logo assets, PNGs are saved both screen and high resolution depending on the size you need to use them. (For larger scale uses, select the high resolution version.)

AI - Any file that ends in .ai means it is an Adobe Illustrator file and can be opened and used in that software. It is also the file the artwork was created in and from there you can export to different file types (pdf, eps, png or svg, among others). 

ASE - This is specific to the color palette and is an Adobe Color Swatches file. This can be used to import the exact (RBG) color swatches into any Adobe software (InDesign, Illustrator, Photoshop, etc). 

TTF - This file type is specific to the Custom Numerals Font (True Type Font). It should be imported to your fonts folder as an active font and then it will be available in your software programs including Word and Powerpoint. (If you don't know how to install a font file, ask Google using your specific machine and/or operating system, for example: "installing a font on MacBook Pro running Sonoma 14.5") It can also been installed in Canva if you are using that platform to create branded materials. 


Helpful hints: 

1. When using any of these assets, refer to the brand guidelines (www.ista.ac.at/brand/) for specific details and/or inspiration. There you will find many examples of the assets in use and can imitate or create variations that suit your purpose. 

2. If you're creating a document and want to 'copy' a layout from the Grid Templates without using Illustrator, use the PDF as a base layer, build your file on top of it, then delete the PDF. 

3. Most programs will allow you to create a grid within a document. For example, in Powerpoint, go to View > Grid & Guides > Grid Options and there you can set up a grid to use for laying out your slides. (If you don't know how to set up a grid in a particular program, try either the sofware's help section or a Google search). Another option is to use one of the grid files available for download (try the PNG, EPS or PDF), place it as an image file, lock in place while you create your design, and then delete it. (Or if you prefer, put it on a layer you can hide/view). 

4. Frame templates are accessible in Illustrator to use directly (place over an image and with both selected, choose 'Clipping Mask') or can provide guidance for placing color blocks over an image to create the grid-based frame. These are not the only frames you can use, just examples for your use or a good starting point (adjust depending on your content or size of document).